Having a successful business website requires a long process and needs to be improved at all times. To start a commercial website, which can then dominate the industry, or the domain according to the business taken, there are many steps that must be taken.
Some Processes in the Development of Business Websites
5 stages of building a business website
1. Research
Research is the most important, and be the first stage, before building a business website. The research we mean here is about the needs of consumers of the products you will offer, how difficult the competition, and who are your competitors?
To find out what consumers need about your product, you can use Google Trend. Google Trend will provide enough information about the needs of customers of the products you will sell.
Keyword research related to the product or service you offer must be done, the purpose is to know who your competitors are, knowing the competitors and the contents of their business website, you can decide to create articles and other contents, which will help the business website you. to help you do keyword research, you can use Google Keyword Tools, Ubber Suggest, and use Related Search.
2. Create
After knowing the needs of customers, competitors and keywords used, immediately create articles, photos and other content to use on your commercial site. After monitoring a competitor, create an article, along with other content that is better than the competitor.
3. Optimize
After creating articles and other content for commercial website purposes. The next step is to optimize each article, image and other content, and the goal is to improve the performance of your business website. Optimization can be done using search engine optimization (SEO) techniques or the use of social networks and other available media on the Internet.
4. Analysis
Carry out an analysis of all the activities undertaken in the next phase. The analysis of the keywords that worked well and those that did not work well, were articles and other content well placed on the pages of search engines or had a good impact on social networks like Facebook? To analyze the performance of keywords, use Google Analytics.
5. Improve
Any part of the business website that does not meet expectations should be optimized. For example, a keyword has not yet appeared on the first page of Google, or is likely no receive a response on Facebook, so it must be corrected again to improve the performance of your business website.
The previous five phases require hard work and a solid team, so all stages can have a positive impact on your business. You must form a team with certain responsibilities, so that the activities can improve the business websites well and give positive results.